Or run a business someone already proved.
A playbook, a budget, defined roles, and a mentor who has actually done it — every Junto venture.
Cloud Kitchen
Studio
Boutique
Asha K. · scaled a cloud kitchen
14 ventures
Mentorship
A business mentorship app attached to a real venture
Generic mentorship is advice without context. On Junto a mentor is attached to your venture, sees the same checklist you do, and has run the business you are opening.
Post it. Open the roles.
A band, a café, an app. List what you’re missing and let the right people arrive.
1 seat open
Every role you ship becomes a credit.
A record of what you actually built. It stays on your profile even if the venture doesn’t.
Video EditorNeon Nights — Music Video · Jun 202620%
Verified
The problem with most mentorship
Mentorship platforms match you to someone impressive and leave the two of you to work out what to talk about. You get thirty minutes, you spend ten of them explaining your situation, and you leave with advice that would apply to anybody.
The advice that changes outcomes is specific: which of these licences you actually need before you open, what a realistic first-month footfall is for your area, which distributor will extend credit to a new store. That advice only exists in the heads of people who have run exactly your kind of business — and it is only useful if they can see where you actually are.
How mentorship works here
Mentors on Junto are listed by domain — food, retail, tech, media, fashion, events and more — and approved before they appear. Your venture surfaces the mentors matched to its domain, so you are not searching a directory of strangers.
A session is booked against your venture, not against you personally. That means the mentor can see the venture: the playbook you are following, which milestones you have cleared, what your team looks like and where you are stuck. The first ten minutes are not spent on context.
Some mentors run free office hours sponsored by Junto. Others charge a fixed session fee, paid through the app before the session is confirmed. The price is on the mentor's profile — there is no negotiation and no quote.
Where mentorship meets the checklist
Every venture started from a playbook has a launch checklist in its workspace. Stuck on a step, you can book a mentor directly from that step.
This is the difference between mentorship as a service and mentorship as part of the product. The mentor is not being asked "how do I start a business" — they are being asked "we are on step four of eight, the GST registration is filed, and the landlord wants a six-month deposit; is that normal for this area?"
Becoming a mentor
If you have run a business in one of these domains, you can apply to mentor. You set your domains, your headline, and your session price — including zero if you want to give time back.
Applications are reviewed before a mentor is listed, because the value of the marketplace is entirely in the quality of the people in it.
Common questions
How much does a mentor session cost?
It depends on the mentor — each sets their own price, shown on their profile before you book. Some run free office hours sponsored by Junto. Paid sessions are charged through the app when you book, so there is nothing to negotiate.
How are mentors matched to my venture?
By the domain of your venture. A cloud kitchen sees food mentors; a design studio sees design and media mentors. You can also browse the full list and book anyone.
Can I get mentorship without starting a venture?
You can browse mentors and book a session with any of them. But the sessions that work best are booked against a venture, because the mentor can see the playbook and the milestones instead of asking you to describe them.
How do I become a mentor?
Apply through the mentors page with your domains, a headline and your session price. Applications are reviewed by the Junto team before you are listed.
Browse mentors
Free to post, free to join. Equity shown up front, signed before anyone starts.